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    Hedfan

    Website Case Study

    Hedfan was established by Naomi Coleman on the outskirts of Cardiff in 2023. Hedfan provide businesses with organisational and behavioural change training as well as business strategy workshops to help support and shape their future success. They provide their award-winning services to both UK and International based clients.

    Hedfan already had a web presence, but like many new businesses their offering and value proposition quickly evolved with the needs of their growing client base. As such, they commissioned Oaks Digital in 2024 to redevelop a new website that would better reflect their abilities as a business to their online audience.

    Oaks Digital developed a WordPress website that gives Hedfan better scope to evolve their web presence as their business continues to evolve in the years ahead.

    Hedfan’s new website enhances the user-experience for their visitors with the following features:

    – High-impact image slider on the homepage that portrays professionalism and trust
    – Individual service pages to make content easier to digest, as well as being better for SEO
    – A contact form on every service page to encourage ease of enquiries
    – Case study section that showcases the solutions provided and benefits of working with Hedfan
    – Blog section to keep users up to date with industry news and company developments
    – Meet The Team section to build confidence and trust with their personalised and professional offering
    – External links to LinkedIn and Instagram pages for users to follow Hedfan’s journey on social media
    – Google map on the contact page for users to find the Hedfan HQ
    – Google Analytics and Search Console installation to allow Hedfan to track ongoing digital marketing performance

    • Hedfan website

    Check out their new website at Hedfan.co.

    A huge thanks to the team at Oaks Digital UK. They transferred my first ever website into their own template. They updated it, cleaned it up, applied the necessary structure and advised me on the information needed to own a website with impact. I am grateful to the team for the encouragement and advice and throughout the process, Mark got to know me and my procrastinating ways. I am so happy with the support I received and my new website. I can't wait to point people towards it!

    Naomi Coleman
    Hedfan

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