Social Media Case Study
The Plas is a beautiful hotel located in the boutique town of Narberth, Pembrokeshire. The hotel is into its third decade of being family owned by Jackie and David Jones, along with their 3 kids Harvey, Fraser and Scarlett. The Plas is renowned as the perfect place in Narberth to stay and relax, as well as boasting a popular restaurant and function room for hosting weddings and events.
The Plas commissioned Oaks Digital to help with the ongoing management of their social media campaign, as well as to provide regular digital consultancy sessions for the family. During these sessions we are able to review performance data from their campaign to help influence upcoming plans, and also to brainstorm and agree approaches to give their ongoing marketing efforts a clear direction and purpose.
Since working with The Plas on their Facebook and Instagram efforts we have made the conscious decision to showcase more authentic content that is more personable and reflective of what The Plas can offer as a venue. Through working closely with the team at The Plas we have been able to capture and bank a catalogue of image and video assets that we’re able to dip into to reinforce the messages that we wish to promote at that moment in time.
As a result we have achieved a 26.8% increase in reach on Facebook, and engage with more accounts than ever before with a 59.5% increase in engagement on Facebook.
Furthermore, we have successfully achieved growth in all the key performance metrics on Instagram – with a whopping 767% increase in reach, 106% increase in engagement and 14% increase in followers in just 6-months.
Check out The Plas on social media at: facebook.com/HotelPlasHyfryd and instagram.com/theplasnarberth/.
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