Why bother to review your digital marketing stats for 2024?
This is the time of year that many start looking into the new digital marketing trends for 2025, but make sure you take some time to look back before you look ahead as it will help you plan and be more efficient and effective with your digital marketing in the year ahead. Combine that with all the new marketing trends and that should set you well on your way to smashing it in 2025!
Free tools to help you review your performance stats
- Google Analytics – helps you to measure your website traffic, traffic sources and user activity after they’ve found your website. If you have conversion tracking set up then you’ll be able to identify where your conversions have come from and the avg conversion rate per channel. You’ll also be able to find out page views on the blogs you’ve been publishing. All this helps you to plan what marketing efforts and content you should (or shouldn’t) be producing in 2025.
- Google Search Console – will help you to find what keyword search terms your website is being ranked for and avg positions. You can see if there’s an upward or downward trend in your online visibility, and any ‘low-hanging’ keywords that you are ranking for near the top of Google. This will help you to identify which keywords to focus your SEO efforts on in order to drive more organic traffic and leads.
- Social media analytics – all the individual social media platforms like Facebook, Instagram and LinkedIn will provide you with insights on metrics such as reach and engagement for your posts. If you’re planning your social media content strategy for 2025 then this will help you to plan more content that you know will resonate well with your audience, and less of the content that you know doesn’t land.
- Newsletter analytics – e-newsletter platforms like Mailchimp and Mailerlite provide stats on open rates and click-through rates so that you can paint a picture of what newsletters are more engaging and more effective. Again, you can use this data to plan better newsletters for 2025! By having conversion tracking set up on Google Analytics you will also be able to track the amount of direct leads or sales from your newsletter campaigns to get a full-picture on performance (we’ve seen some newsletters have a lower than avg open and click-through rate, but higher conversion rates so don’t get dissuaded by ‘vanity’ metrics.
- Ad accounts – if you’ve run any ads with the likes of Google or Meta then there will be performance data available to help you determine which campaigns performed best. Ideally, if you’ve had the budget to do some A/B testing throughout the year then you can pinpoint which ads or targeting approaches have generated the best response for you, or even what time of year is best to ramp up or dial down on your ad campaign.
Need help with a performance audit of your digital marketing activity?
You won’t be alone if you think that analysing performance data is boring and not your thing, or that you can’t really make sense of what the numbers are telling you.
If stats really isn’t your thing and you need a willing geek to review it all and give you direction with a digital marketing action plan for 2025 then Oaks Digital can absolutely help you with a performance audit. Simply contact us for more details.